For all the advantages media growth has provided it is at a cost. Incessant bombardment of celebrity, slick advertising and fashion conscious styling, in a corporate brand dominated world has anaesthetised our senses to real, simple and substantive values.

Those behind Paintworks detect a growing consciousness in Society and see the project as a genuine attempt to regenerate a mixed use district centred primarily on a sense of community and in so doing provide a model for others to build on elsewhere.

Considerable effort has gone into the intimacy of the street scene, the public areas and hub spaces. This is in deliberate contrast to insular "lifestyle" residential accommodation and soulless anonymous business parks. The aim is to show there is Another Way to increasing isolation. A place where "lifestyle" living and working is not just marketing hype, but somewhere people do actually want to live, want to work and want to interact with others.

That's the vision.

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