Custard Factory

Custard Factory

The Custard Factory is Birmingham's Creative Quarter.

Digbeth is the home of innovative businesses & tech startups, independent retail, events, street art, and good ol’ stunning Victorian architecture. This quirky part of Birmingham city centre is now a leading tech hub in the UK and one of the hippest locations in Europe (according to TravelSupermarket).

We are based on the grounds of the old Bird’s Custard factory (hence our name) - the instant egg-free custard powder invented by Alfred Bird - and a short 10 minute walk from the Bullring! Our 15 acre estate was renovated in the early 1990s, kick-starting Digbeth’s Renaissance from an area filled with derelict warehouses from Brum’s industrial past into a location for creativity to thrive in the city.

Now the home to 400 businesses and event spaces (including our acclaimed sister venue Fazeley Studios) following 30 years of growth, Digbeth is on the verge of our most exciting period, with the Custard Factory and our neighbours proudly at the forefront.

Digbeth...we do things differently here!

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