The festival returns this year to the same venue on June 6 and promises to be bigger, better and brighter than before, with an already impressive line-up consisting of the likes of Oliver Heldens, High Contrast, Alex Adair and The Golden Boy already announced. As well as that, Birmingham and Newquay will be the latest to join the party later this year.
AfterDark’s Dean Hodge recently spoke to Tudor Barber, Promotions Director of Little BigFoot Promotions, about the success of the festival’s UK debut last year, and what is in store for this year.
Where did the Color Festival originate?
TUDOR: "The festival is an international brand which originated in Germany in 2012, with music and colour powder throws being the key element of the event. We looked at bringing this type of festival concept to the UK, and eventually brought Wales' first ‘color festival’ last year on 14th June. We hosted it in a never before used venue, Splott Warehouse, and drew a capacity of over four thousand people.”
Considering this was its first year here, what did you make of the event’s response?
TUDOR: "We're really pleased with the reaction to last year, which had a huge amount of media interest. A total of four thousand people attended the event, which is really significant considering Cardiff had not had such a large scale summer music event for a number of years, least since the Metro Weekend and BBC Radio 1's Big Weekend.”
So what can people expect from this year’s edition?
TUDOR: "This year's festival is going to be bigger and better than last year. We are looking at increasing the capacity up to six thousand. Judging by our ticket sales so far, we are well on the way to achieving that figure. As well as that, we are looking at the addition of a fun fair site, which will help grow the site by double the size than it was previously.
“Keeping with the same musical concept, we've announced a number of huge acts including Oliver Heldens, the homecoming gig for High Contrast (recently Alex Adair and The Golden Boy added to the line-up since the interview). We’ll be throwing another spanner in the works over the weekend. Additionally, our opening hours have extended until midnight."
And, in addition to Cardiff, The Color Festival will be expanding out to other UK cities as well?
"Starting with Cardiff last year, The Color Festival has expanded and we will be hosting other events both in Birmingham and Newquay this year.
“The Birmingham event will be held on Sat 23rd May, in the Rainbow Open Air Arena from midday until midnight, and we’ve already sold over two thousand tickets for that. We have just announced DJ Fresh, Tough Love and Shift K3Y as our headliners, with more acts to be confirmed very shortly.
“Newquay is a whole new stretch for us, and it’s great to bring such a large-scale event to Cornwall. We’re working with a great events team called Loose People, consisting of a number of DJ’s and promoters who have helped pioneer the dance scene in Cornwall.
“We staging the event at a never-before used site and will be accommodating two days of camping. There will be the festival itself, plus an open-air cinema and after parties staged in one of the nightclubs in Newquay, more details of which will be confirmed shortly.
“The Newquay event will take place on Sat 29th August, and the headline acts will be released in early summer. Tickets will be on sale in the next few weeks. It's going to be a pretty good summer.”
What’s the best part of being a promoter in the current music scene in Wales?
TUDOR: “The most positive aspect of being a promoter in the scene you can be integrated into a part of a scene, be pioneers of a scene and work with a team of eclectic promoters to help endorse the city’s musical identity. It’s a huge buzz to work with fellow promoters and be able to bounce and thrive off each other’s ideas.
“Overall, the music scene in Cardiff and in Wales is thriving. The opening of new venues, plus the new use of old venues (such as Splott Warehouse for The Color Festival, is an exciting element of the direction the Cardiff scene is going at the moment, and it’s a privilege to be a part of that.”
Check out last years Color Festival 2014 here:
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