Fliptrix has spent the last few years of his life defining his position as one of the most forward-thinking emcees in the game.
Founder of UKHH stalwart High Focus Records, Fliptrix can lay claim to being one of the key players in the re-birth of a scene that lost its way ever so slightly. Running on nothing but positive vibes and a firm belief in the music, everything he has put his mind to has come good in one way or another; launching High Focus Records, establishing his own successful studio and High Focus HQ, clocking over a million hits (and counting) on his HFTV YouTube channel, releasing a string of seminal albums and selling out venues.
Force Fed Imagery set the standard in 2007, Theory Of Rhyme expanded the axis in 2010, The 4 Owls saw Fliptrix's creative output explode in 2011, and Fliptrix's third solo venture 'Third Eye Of The Storm' looks set to push Fliptrix to even higher heights in 2012.
With Fliptrix's music clocking heavy rotation in the UK on BBC Radio 1Xtra and in the states on DJ Premier's radio show on Live From Headquarters, as well as gaining press coverage in RWD, ATM, Echoes, DJ Magazine, Q & Clash not to mention a plethora of projects, videos, tours and festival dates in the pipeline for Fliptrix and the High Focus roster in 2012 and beyond, it is more an issue of how high, rather than what next? The UK is listening, so Fliptrix has turned his attentions to the rest of the planet. After a string of hugely successful adventures in Croatia with Outlook Festival, and fresh off the back of a High Focus showcase in Hungary, as well as supporting acts such as Raekwon (Wu Tang) & Ra Rugged Man it is evident that the confines of the United Kingdom are too small for this artist.
It is clear with Fliptrix's third solo outing that progression is key. Everything that Fliptrix affiliates himself with represents progression. In essence 'Third Eye Of The Storm' is his opus; the third installment in his trilogy. Whether it’s the all-star list of collaborations peppering the record or the live instrumentation courtesy of Runone, everything represents growth. This might sound like a full stop, but it would be silly to expect Fliptrix to rest on his laurels. Two years in the making, Fliptrix's third album is just a taste of things to come. He can enjoy the luxury of cultivating new talent on his High Focus roster, but writing is an addiction and Fliptrix's rhymebook will continue to bulge with thoughts, concepts, couplets and multi-syllables.
Watch this space for new heat rocks.
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